1. Create a business account
Open pinterest to establish a business account, only two steps:
Fill out the form and agree to Pinterest's terms of service.
Verify the website to make Pinterest users feel that you are trustworthy, which helps more potential customers to find you.
Some businesses already have an account before establishing a Pinterest business account.
2. Use eye-catching homepage images
Choose an eye-catching homepage image, you can use the company logo to make Pinterest users recognize it at a glance. The size of the picture is 160*165, and write a company introduction.
3. Create and manage "Bulletin Boards"
Create various "Bulletin Boards" to show corporate brand personality:
Give each "Bulletin Board" a creative name, with a limit of 20 characters.
Add a description to attract other users to follow your "Bulletin Board", which can also help you appear in search results.
Choose an attractive cover pin, so that people can know the content of this "Bulletin Board" at a glance.
4. Use high-quality images
5. Show your source of inspiration
In addition to showing your product, Pinterest recommends showing the source of inspiration for product design, what kind of thoughts, places, people and emotions are behind your product.
6. Add "Pin it" button or widget
Add a "Pin it" button or widget on the product detail page to help visitors share your content on their "Bulletin Board".
Enter the widget page, there are the following buttons:
Choose the option you want to embed on the website. Depending on your choice, you may be asked to fill in the URL or picture of the page where the button is located.
Click "Build It!"
Add the obtained HTML and JavaScript code to your website.
7. Among the options mentioned in point 6
Board Widget allows us to embed the entire "Bulletin Board" on the website, such as the top pinterest pins catalog of West Elm, a household goods retailer.
8. Use the new function "rich Pins"
This feature adds information such as product price, inventory availability, and purchase address, which helps to obtain a higher click-through rate and increase brand exposure. Using this function is not a simple matter and may require the assistance of a programmer.
9. Use Pinterest Analytics
Use Pinterest Analytics to analyze which Pins are more popular, and which Pins have been pinned by other people.
10. Share your Pinterest account
The more people who pin your content, the greater the exposure. To get more pins, you must seize all opportunities to promote your Pinterest account, such as adding a link to your email signature, or promoting pinterest in the newsletter. Account.
11.Share your own website infomations
like this:
MatchupExpo.com launched in 2017, is developed and operated by "United Asia International Exhibition Group (UAEC) ". As a comprehensive category O2O2O exhibition platform, Matchup Expo is committed to making international trade simpler and more convenient, providing match-matching, negotiation and other services with online and offline display of companies, commodities, and business opportunities, and providing online and offline exhibition solutions for various exhibition institutions.
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