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What should I do when I go to an exhibition for the first time in the foreign trade industry?

 First of all, you can find the organizer of the trading fair. Directly contacting the organizers of foreign exhibitions for booth participation is an affordable method, but many companies do not understand the procedures, such as the transportation of exhibits abroad, which exhibition materials to prepare for applying for subsidies, and some exhibition skills.


Then you can find an exhibition company. The price of the exhibition company is a little more expensive than directly contacting the organizer, but it is better than the thoughtful service and worry-free participation. It can help the company to solve the problems of how to apply for exhibition subsidies, how to deal with the transportation of exhibits, and the details of the exhibition. Hua Yuerong Exhibition companies have helped many companies to participate in many large international exhibitions.


Furthermore, each exhibition has its own official website. You can book a booth on the website, apply for electricity, or you can call directly for consultation. Then you need to apply for a visa, contact construction, local accommodation, etc. If it is your first time to go abroad to participate in the exhibition, you still mind if you find an exhibition organizer. If you know everything well, you can save a lot of cost if you do it properly, but if you don't understand it at all, the cost will be much higher than going with the exhibition organizer, and you will encounter many Problems, delays in exhibiting and participating in foreign exhibitions. With the gradual expansion of foreign economic and trade exchanges, foreign exhibitions in various forms have attracted many companies that want to expand their products overseas. As an important form of international business activities, exhibiting abroad not only expands business contacts and broadens horizons for domestic enterprises, but also is the best opportunity to seek the best suppliers and partners.



Which countries to go to participate in the exhibition At present, the overseas exhibitions of Chinese enterprises have become hot spots, such as the Frankfurt Spring and Autumn Consumer Goods Expo, Cologne Hardware Tools Exhibition, Milan Machev Exhibition, Chicago Hardware Exhibition, Dubai Spring and Autumn International Expo, etc. The trade effect achieved is remarkable. Last year, there were more than 60 countries where Chinese enterprises participated in international exhibitions overseas. Among them, Germany became the first choice for Chinese enterprises to participate in the exhibition with 73 projects. Europe, North America and Japan are the traditional markets for my country to participate in overseas exhibitions. Currently, it is also exploring the markets of Asia, Africa, Latin America, Eastern Europe and the Commonwealth of Independent States. The steps of going abroad to participate in exhibitions are related to the export of exhibits, exchange of foreign exchange and other issues. Generally speaking, companies that want to go abroad to participate in exhibitions must be organized by the organizers approved by the state with the right to exhibit.


At present, there are 200 such organizers across the country, including the CCPIT system (local branches and industry branches), local economic and trade commissions, large foreign trade, industry and trade corporations, large chambers of commerce, etc. General enterprises can learn about the general situation of going abroad to participate in the exhibition through the annual exhibition organization plan of these organizers, and pay a certain fee to these units.



What should be paid attention to when participating in overseas exhibitions: 1. Enterprises choosing exhibitions should be combined with their own marketing and export goals. Generally speaking, it is better to participate in professional large-scale and influential exhibitions than comprehensive exhibitions. 2. Due to the increasingly high degree of subdivision of the modern professional exhibition industry, when enterprises participate, the exhibits should be consistent with the theme of the exhibition.


3. The exhibitors should be business personnel who understand foreign languages ​​to facilitate negotiation. 4. Samples, bills of goods and promotional materials should be prepared. If conditions permit, target customers should be invited to visit their booth before the exhibition, so as to achieve better display and trade effects.

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