Generally speaking, traditional exhibition marketing methods include the following: increasing advertising efforts to let more people know about the exhibition, strictly controlling costs and lowering the quotations of exhibits, and formulating more competitive marketing mix plans. Of course, these methods can all work for a period of time, but in the long run, there will be various problems. For example, although advertising is useful, the cost budget is relatively high; although the price of exhibits is customized, if the price is arbitrarily changed, it may damage the reputation of the company, and even cause vicious competition at low prices in the entire industry. It is a better marketing method to formulate a more competitive marketing mix plan, because it can formulate different combinations of strategies according to different enterprises, and the flexibility is relatively strong. Here are a few common strategies: 1. Membership Membership has many advantages, for example,...